Ike Arboleda

Thursday, April 13, 2006

Here are some of my photographs collection:

SOLITAIRE








HAPPY FAMILY









BOY WITH COIN

POST NO BILL

MAMA SA KUBO

BANGKOK TEMPLE VIEW








Sunday, April 09, 2006


In 1992, I got my third PLDT Tuklas Talino Photography Contest trophy for my “Paa-mimingwit,” my very own Tagalog word concoction, translated as “feet-fishing” Theme for contest was “Worm’s Eyeview or Perspective, in gist entries should show anything as if as though viewed from underneath. I took this particular photo under a wooden scaffolding or a makeshift bridge made from coco lumber. The kids were playing in the area and I requested them to pose holding bamboo fishing rods with feet dangling. I positioned underneath the bridge while my feet soaking in a muddy murky water and rubbish. It’s worth the efforts, though.

Friday, April 07, 2006

MY PHOTO PORFOLIO
Just want to share with you my award-winning photos:
MALATE CHURCH

Taken almost two decades ago this photograph appeared in the 1985-86 PLDT Metro Manila Telephone Directory. It shows the Malate Church, a concrete and adobe Romanesque structure enshires the image of Nuestra SeƱora de los Remedios, brought over from Spain in 1624. The modern bronze sculpture of Rajah Soliman, one of the pre-hispanic rulers of Maynila, juxtaposed against the centuries old church, mirrors the City of Manila - a combination of the old and the new.

SHE LOVES ME, SHE LOVES ME NOT

My first grand prize PLDT Tuklas Talino winning photo in 1984 with the theme Humor in the Street
This is my second PLDT Tuklas Talino Photography Contest grand prize winning shot came in 1988 entitled “PLDT: Looks at its Glorious Past; Veers to the Future.” It takes a crack at depicting how the company was as shown in a sepia collage of old photos and the modern, digital phone sets in the backdrop.
In 1992, I got my third PLDT Tuklas Talino Photography Contest trophy for my “Paa-mimingwit,” my very own Tagalog word concoction, translated as “feet-fishing” Theme for contest was “Worm’s Eyeview or Perspective, in gist entries should show anything as if as though viewed from underneath. I took this particular photo under a wooden scaffolding or a makeshift bridge made from coco lumber. The kids were playing in the area and I requested them to pose holding bamboo fishing rods with feet dangling. I positioned underneath the bridge while my feet soaking in a muddy murky water and rubbish. It’s worth the efforts, though.
MY FAMILY

Taken Christmas of 2005 at our receiving room at our family residence in Rosario, Cavite, Philippines. With me are, from right, Norlyn, my lovely wife, a business administration graduate from University of Santo Tomas; our eldest child, Enrico Paulo (Cholo) is now a fourth year college student at the De La Salle, Manila taking up Electronics and Communications Engineering; Jose Gabriel (Joriel), second, is an incoming fourth year high school student at Atheneum School in Noveleta, Cavite; and Marie Franscesca (Princess), my only daughter, is sophomore by next school year at the same school where Joriel goes.

Thursday, April 06, 2006

C U R R I C U L U M V I T A E
ENRIQUE P. ARBOLEDA

PROFILE

ENRIQUE P. ARBOLEDA has carved an extensive career in corporate communications and public relations with his over twenty years experience as PR practitioner. Prior to his present involvement, he was with the largest telecom company as Media Information Section Head until optional retirement in December 2004. He has gained experiences in the areas of PR, communications, corporate publications, audio-visual production, photography, multi-media. He is an award-winning photographer and recipient of “The Highest Achievement Award” from Dale Carnegie. He also has an extensive experience in cooperative affairs being the Vice-Chair of Publications of the Educational Committee joint cooperatives of PLDT. He is now an entrepreneur in food business, director and vice-chairman of the Total Development Multipurpose Cooperative and has recently set up a Media Consultancy Services firm.


PERSONAL

Spouse : Norlyn C. Arboleda
Residence : 024 C. Abueg Street, Rosario, Cavite, Philippines
Birthdate : February 15, 1958
Home Tel. No. : 850-61-94; (046) 4389-1335
Office Address : 561 Antonio Arnaiz Avenue, Pasay City
Office Tel. No. : 437-2782
Cellular Tel No. : 0918 912-7519
E-mail Address :
ikeparboleda@yahoo.com
Blogsite : http://www.ikeparboleda-blog.blogspot.com
SSS No : 0362077014
TIN No : 105 451 295 000
PASSPORT NO : JJ 645203 issued on 02 May 2002

EDUCATION

College : Bachelor of Arts in English minor in Philosophy
St. Louis University, Baguio City

Academic Honors : Cum Laude

WORK EXPERIENCES

Editorial Assistant, PLDT* Public Relations Office
Publications Assistant, PLDT, Public Relations Office
Audio-Visual Section Head, PLDT, Public Affairs
Assistant Editor, ACCESS , PLDT internal publication
Media Information Section Head PLDT, Media Division

* Philippine Long Distance Telephone Company, Philippines’ largest telecom company

PAST & PRESENT AFFILIATIONS

Public Relations Officer, PLDT Supervisors’ Club, Inc.
Member, PLDT Camera Club, Inc.
Volunteer Photographer, NAMFREL
President, PLDT Supervisors’ Club, Inc.
Associate Member, Press Photographer of the Philippines
Member and Vice Chairman, PLDT Employees’ Credit Cooperative Inc. Education Committee
Vice Chairman, Total Development Multi-purpose Cooperative

TRAINING & OTHER SEMINARS ATTENDED

Put it in Writing
Phil. Council of Industrial Communicators 1984
Basic Photography
Kodak Philippines 1985
Basic Video Course
Phil. Council of Industrial Communicators
1985
Desktop Publishing
Laser Printing Center
1989
Designing Computer Graphics

PhilMicro
1989
Print Buyers’ Seminar

Graphic Magnitude Systems
1989
Cost Efficiency for Print Buyers

Graphic Magnitude Systems
1989
Current Trends in Graphic Designs
Graphic Magnitude Systems
1989

Effective Speaking & Public Relations

Dale Carnegie

1990

Dynamics of Public Relations


Public Relations Society of the Phils.

1990
Corporate Communications
Asian Institute of Journalism
1990
PR in a Changing World
Bonzer Limited
1992
Writing & Editing for Company Publications

Asian Institute of Journalism
1993
Public Relations Congress
Public Relations Society of the Phils.
1993
Communication Management in a Changing World
Public Relations Society of the Phils.
1995
Web/Internet Design & Maintenance
Ateneo de Manila, Makati
1999
Dealing with Media: Two Sides of the Story
Ballesca Corporate Communications
1999
The Art of Digital Printing
EPSON Print Academy
2004
Graphics and Publishing
Feria de Manila, Asian Institute of Management
2004
Learning Photoshop CS and Its Applications
Asian Institute of Management, Makati
2004
Optimizing Photoshop and Illustrator as Imaging Tools
Asian Institute of Management, Makati
2004
Fundamentals of Effective Publications Design
Asian Institute of Management, Makati
2004
Learning How to make Interactive Websites Using Multimedia Tools
Asian Institute of Management, Makati
2004
John Maxwell’s Building Leaders

Phil International Convention Center
2004


IMMEDIATE PAST WORK BASIC SCOPE

Responsible for overall external communications activities covering the preparation and release of tri-media publicity and news materials of company activities in print for the press, video clips for TV programs and voice tape for radio;

Responsible for internal communications which includes production of company publications, newsletter, brochures, pamphlets, and other media information intended for company employees;

Sets timeframes and supervises actual work of gathering of information, writing, editing and forwarding of press and news releases about company activities to press and other media entities;

Reviews prepared or otherwise prepares drafts of news and photo releases, articles, speeches, overviews, letters to the editors, rejoinders announcements and notices and other editorial matters;

Oversees the maintenance of an up-to-date ‘fact file” or company and industry as references;

Maintains an updated directory of media personnel and allies for reference and consultant coordination;

Develops and maintains rapport and goodwill with mass media to ensure adequate coverage of company activities and favorable treatment of publicity materials.



AWARDS AND DISTINCTIONS

Three-time PLDT Photography Champion
Consistent Deserving & Meritorious Employee Awardee, PLDT
Reporting Award, Dale Carnegie Course
Human Relations Award, Dale Carnegie Course
Highest Award for Achievement, Dale Carnegie Course
Press Photographers of Phils. Awardee on Photojournalism

PERSONAL REFERENCES


Mr. Butch M. Jimenez, PLDT Senior Vice President Tel. No. 816-8468
Mr. Horace A. Lavides, PLDT Media Sr. Manager Tel. No. 816-8684
Mr. Dindo C. Buhay, PLDT Global Personnel Mgr. Tel. No. 830-2410