Reaching out...

2010-02-04T21:36:00.000-08:00

What would have been a pleasant and memorable celebration of my only and youngest daughter, Princess’ 18th birthday, turned out to be a stress-filled and ghastly occasion. On the 28th of January my wife and I went to your Redbox, Trinoma outlet to make a deposit of P3,000.00 for our daughter's birthday party and to see to it that the party goes on seemlessly and everything would turn out well. We were assisted by Marie. Weeks before the celebration we surfed the internet for the best venue and we finally narrowed it to a few establishments and picked Redbox Trinoma. On the actual date and I was on-board all the way to check it would be a worry-free making calls, long distance at that, to Ms. Marie. I even called Marie if my daughter already settled the bill and how much did she pay? She didn't tell me about the overpayment. According to my daughter she was handed over a piece of paper written on it was the P2,100+ which she has to pay more.So Princess not knowing we deposited half for 15 persons,gave the amount written. Marie said she asked her staff to give the change (overpayment) to Princess on a bill jacket. What my daughter got from the jacket were only loose change and there was no P1,000. Note that Marie first said it was P1,000 but later she said two (2) P500 folded bills. It was only when my daughter got home that we learned that she not only paid P1,100 but P2,000+ as she was giving me back the extra money she had. I immediately called Redbox Trinoma but Marie left already. I told the one on the other line what happened and the following day I followed it up and spoke to Marie. In the afternoon Marie phoned me back to say that Maricor, her staff, did give the change to Princess as she even said, "Princess eto yung change mo baka makalimutan mo." Princess told me that Maricor did not say anything to that effect. Moments after they left the bill jacket was seen on top of the barbut the P1,000+ change/overpayment was no longer there. Had it been there or had it was really told her, Princess would have gotten the money.Let me also call your attention to embarassing moments for my daughter and her friends had underwent. One, refill for food took a long time to come as replishment. I was instructed the night before to tell Princess to just lift the house phone to ask for refill, which she did but apparently fell to deaf ears. So when I checked with Marie she said it was only that time Princess asked for food replishment but the thing was she called early enough so as not to have gaps since not everyone got their fill. Second, may I asked what is your real policy on no leftover? Do they really have to finish all the food served to them on the tray? Or they have only to finish/eat what left on their individual plate. They were told to consume all, even those on the tray otherwise they were told that they will have to pay all P200 extra. So they were left no choice but to empty everything, eating the rice even with no viands left just to obliged. Princess told me: Daddy,"nagmukha kaming mga kawawa kasi pinilit namin ubusin lahat patui na yun kanin (rice) kahit wala nang ulam, tapos pag balik nung waitress at saka sila inawat saying "sige, sige na pwede na yan!" That was too embarrassing to my daughter, the host. I think there were lapses in communication or information that all the food taken in the room will have to be consumed. Our idea of "eat all you can,; no left over" is you don't leave any food on your plate. That's the common knowledge and so without proper coordination or briefing we would have followed the widely-accepted eat all you can; no leaf over policy by most establishment offerring the same. Had your own and distinct policy, which we find strange, been cascaded to us earlier, we would have silently oblige. Please don't get us wrong that we are bitter about what happened, I am only lodging these as a service audit to your establishment and your staff and that similar occurences would not happen again. I could take the embarrassment but not for my daughter on her special day which we have prepared and saw to it to be a happy and eventful one. Unless you shape up, this would be the first and the last time we would ever set foot to your establishment

2010-01-03T02:12:00.000-08:00

I am doing a public service for a good neighbor whose aunt has been missing since Jan 1, 2010. Pls report or give me a call (0919 2813819 or 046 438-1335) if you have any infomation as to whereabouts of the old lady whose picture appears here. Here are the other details:

Name : Ester Culanding-De Leon

Age: 73 yrs old

Last Seen: Jan 1, 2010 Friday at Brgy Palico, Imus, Cavite, Philippines wearing a brown blouse

Contact person, if seen: Jose Arnel De Leon (0909 6925712) or Nancy A. Sarabia (0917 6922421 or 046 438-3575)

2009-10-14T06:57:00.000-07:00

2009-10-10T19:31:00.000-07:00

Creating Waves of Talent and Opportunity

PLDT enables CICT’s Convergence 2009, promoting education, investment, and employment in key cities. I took these photos accompanying this article as appeared in BusinessWorld p. S1/9, Philippine Daily Inquirer p. B3

2009-08-18T21:49:00.000-07:00

PLDT CAMERA CLUB
I was fortunate enough to get invited to the re-launching of the defunked PLDT Camera Club, which I used to be a member of. To top it all, I was given the chance to share my "Journey to Photography".

So I dug into my old photos and got the veru first picture of a rose taken in Baguio way back. That was to show a contrast on how I evolved into a just hobbyist to a serious photo enthusiast. Shown are the photos compliments of the Club photographer during the event and my presentation.

2009-08-01T03:08:00.000-07:00

I've just created my first tweeter account and it's fun. Here's the link to my account:http://twitter.com/ikeparboleda

Just posted my first tweet too about our late Pres Cory Aquino, our democracy icon: @gma7news:Nagdadalamhati ang buong bansa pati langit ay maghapong tumangis sa iyong pagpanaw.Salamat at paalam Pangulong Cory!

2009-07-16T21:40:00.000-07:00

Champorado at Tuyo

It's gloomy out there because it has been raining for days now and a thypoon brewing up North. It's a lazy day. You would want to stay in bed all day or perhaps have Champorado (chocolate porrigde) and Tuyo (dried fish) for breakfast or even at lunch time. It's the perfect pair as puto't diniguaan, suman at mangga, etc. What a perfect time and a perfect combination as you savour the sweetness of the choco porridge with the tingling saltiness of the dried fish. It's ironic though how the two blend well despite their different and opposing tastes but it tastes perfect as you forget your name while eating it. I myself cooked them this morning as I write this blog my lovely wife, Norlyn, still enjoying eating the champorado and tuyo.

2009-07-15T06:55:00.000-07:00

MVP's Birthday

No it's not Most Valuable Player, but it's PLDT's Chairman Manny V. Pangilinan's 63th birthday and I was again given the chance to be part of it by capturing in digital photos his special day. Once more, my former boss, Horace Lavides, invited and commissioned me to cover it. Waking up as early as 3:30 am on July 14th to catch up our service from RCB (PLDT headquarter in Makati) we traversed the North Diversion Road (NLEX) to Apalit, Pampanga for the 7:30 am Mass said for MVP's natal day. I enjoyed every bit of it covering this very special event. I made sure I get good prints and viola, the same day the Media Audio Visual Head, Jun Sambalilo, one of my former staff and colleague, posted for the entire PLDT Group to view in the ACCESS Lite. (click on the photo to get the larger image)

2009-07-15T06:46:00.000-07:00

Last Father's Day...

I got this pampering through the insistence of my wife, Norlyn, and daughter, Princess, and convinced me (anyway it was father's day) so I obliged. I was treated to a foot and upper back massage. It was my very first experience and it was a relaxing and a very pleasant one since it was a sort of gift to me by my wife and kids during our special day. Thank God for having a loving family.

2009-03-25T07:41:00.000-07:00

IT'S LIKE COMING HOME

Quite recently my former boss, Mr Horace A. Lavides, gave me a call and asked me whether I could help them come out with ACC:ESS, the official PLDT company publication done by Media Services Division. It's the division where I used to be a part of. I readilly accepted. So it was a homecoming and doing what I used to enjoy doing. Shown here are the March, with the PBA Fiesta Conference champions Talk N Text team, and April 2009, featuring Arnel Pineda, the Journey's pop group vocalist and pitch-perfect vocalist, issues which I helped former colleagues came out with.

2009-02-15T03:32:00.000-08:00

Our most recent family picture with Pamsy taken on my birthday.

2008-11-14T05:51:00.000-08:00

My eldest son, Enrico Paulo, passed the Electronics & Communications Engineering board exams given last October by PRC. Pls view this link (In the PRC list he is number 110) http://philippineboardexamresults.blogspot.com/2008/10/prc-october-2008-electronics-and.html

ENRICO

2008-09-18T07:46:00.000-07:00

Click on to view a demonstration about the power of Scalar Energy and Negative Ion on the Amazing Soap. It's really amazing!!!

2008-07-06T08:23:00.000-07:00

Tita Judith's Birthday Treat at Dencio's

We shared a sumptous meal to celebrate the birthday of their Tita Judith at Dencio's Harbor City at the Cultural Center of the Philippines (CCP) Complex on July 6, 2008 (Judith's birthday is actually July 7). We had plate-full of kare-kare, bangus belly, sizzling sisig, crispy tadyang ng baka, Dencio's pancit, chopsuey, BBQ chicken and garlic rice

2008-06-22T01:10:00.000-07:00

IKE'S CARTOONIZED PORTRAIT

Thanks to a good, old friend, Roni Santiago, creator of the famous Baltic & Co. which appears in the widely-circulized national broadsheet - The Manila Bulletin - for rendering a cartooned portrait of myself.

2008-06-22T00:14:00.000-07:00

TotalDev Manpower Cooperative Video

2008-06-11T23:51:00.000-07:00

AT PICNIC GROVE IN TAGAYTAY
At the tail of summer 2008 and right before the onset of the rainy season, we trooped to Picnic Grove in Tagaytay City with the Princess and Joriel; Jart and Jade and Kisha. We had great time bonding, strolling the rolling hills and flying kites. Pamsy had fantastic time, too.

2008-04-30T09:34:00.000-07:00

MOMMY AND PAMSY

Photo taken by Joriel using a cellphone camera at our terrace recently. Pam seems to be in deep thinking, what is she up to?

2008-03-12T19:21:00.000-07:00

CHOLO, JORIEL & PRINCESS

Above, my eldest son Enrico Paulo or Cholo, 22, taken during his graduation at De La Salle, Manila. He took up Electronics Communications Engineering. He is curently reviewing for his licensure exams in March this year. At left, Jose Gabriel or Joriel, 17, with his girlfriend Keziah is taking up Business Administration at University of Sto. Tomas. Below, Marie Franscesca or Princess is a senior high school student at Atheneum School in Noveleta, Cavite. She just turned 16 last January 30. This picture was taken recently at their JS Prom in Island Cove.

2007-12-30T07:53:00.000-08:00

Christmas 2007

Top photo shows Mommy Norlyn posing with Pamsy against the Christmas decor backdrop. Left photo shows Pamsy, Jart,Princess, Jade and Mommy at our terrace

Pamsy poses at our terrace

2007-07-18T00:42:00.001-07:00

Hello, This is your big brother, Ike! Wow, it's almost a year now since I've posted a line in my blogspot. Well anyway, I'm back and hope to hear from me again and likewise hear from you. Here's my lastest photo taken at the BIg Brother House.

2006-07-31T08:38:00.000-07:00

HERE'S PAMSY NOW

Check out her Dogsters website: http://www.dogster.com/pet_page.php?i=451114

Here's Pamsy, at 5 months old, with Mommy Norlyn. Gee she looks too big for her age. Well, Golden Retriever, I was told is a big pet dog. She can give you a high five, shake hands, roll over, jumps over a hollahoop ring, retrieve a thrown ball, among others. Just like having a baby, a day has never been dull with Pamsy around. My kids adore this lovely cannine.

Taken last July 18, 2006

2006-07-01T09:12:00.000-07:00

PAMSY

Pamsy - our new Golden Retriever pet dog - brings life, colors and joy to our household. She's very smart and friendly. As young as she is, she's over 3 months, can do some tricks and can follow instructions. She would go out to our garden to do her things. Norlyn and the kids, of course me too, adore her as she is so cute.

2006-06-08T21:23:00.000-07:00

MY PORTRAIT

2006-05-29T19:58:00.000-07:00

PLDT recently commissioned me to shoot PLDT cable laying and building. These are the photos I took :

Fiber Cable Laying

Fiber Cable Splicing

Fiber to Building Installation

Old Cable Cutting (inside a manhole)

Toll Operations Center (Operators)

More next post...
IDC Server
IDC Control Center
Parlance Facade

2006-04-13T05:34:00.000-07:00

Here are some of my photographs collection:

SOLITAIRE

HAPPY FAMILY

BOY WITH COIN

POST NO BILL

MAMA SA KUBO

BANGKOK TEMPLE VIEW

2006-04-09T09:19:00.000-07:00

In 1992, I got my third PLDT Tuklas Talino Photography Contest trophy for my “Paa-mimingwit,” my very own Tagalog word concoction, translated as “feet-fishing” Theme for contest was “Worm’s Eyeview or Perspective, in gist entries should show anything as if as though viewed from underneath. I took this particular photo under a wooden scaffolding or a makeshift bridge made from coco lumber. The kids were playing in the area and I requested them to pose holding bamboo fishing rods with feet dangling. I positioned underneath the bridge while my feet soaking in a muddy murky water and rubbish. It’s worth the efforts, though.

2006-04-07T07:49:00.000-07:00

MY PHOTO PORFOLIO
Just want to share with you my award-winning photos:

MALATE CHURCH

Taken almost two decades ago this photograph appeared in the 1985-86 PLDT Metro Manila Telephone Directory. It shows the Malate Church, a concrete and adobe Romanesque structure enshires the image of Nuestra Señora de los Remedios, brought over from Spain in 1624. The modern bronze sculpture of Rajah Soliman, one of the pre-hispanic rulers of Maynila, juxtaposed against the centuries old church, mirrors the City of Manila - a combination of the old and the new.

SHE LOVES ME, SHE LOVES ME NOT

My first grand prize PLDT Tuklas Talino winning photo in 1984 with the theme Humor in the Street

This is my second PLDT Tuklas Talino Photography Contest grand prize winning shot came in 1988 entitled “PLDT: Looks at its Glorious Past; Veers to the Future.” It takes a crack at depicting how the company was as shown in a sepia collage of old photos and the modern, digital phone sets in the backdrop.

2006-04-07T07:20:00.000-07:00

MY FAMILY

Taken Christmas of 2005 at our receiving room at our family residence in Rosario, Cavite, Philippines. With me are, from right, Norlyn, my lovely wife, a business administration graduate from University of Santo Tomas; our eldest child, Enrico Paulo (Cholo) is now a fourth year college student at the De La Salle, Manila taking up Electronics and Communications Engineering; Jose Gabriel (Joriel), second, is an incoming fourth year high school student at Atheneum School in Noveleta, Cavite; and Marie Franscesca (Princess), my only daughter, is sophomore by next school year at the same school where Joriel goes.

2006-04-06T21:54:00.000-07:00

C U R R I C U L U M V I T A E
ENRIQUE P. ARBOLEDA

PROFILE

ENRIQUE P. ARBOLEDA has carved an extensive career in corporate communications and public relations with his over twenty years experience as PR practitioner. Prior to his present involvement, he was with the largest telecom company as Media Information Section Head until optional retirement in December 2004. He has gained experiences in the areas of PR, communications, corporate publications, audio-visual production, photography, multi-media. He is an award-winning photographer and recipient of “The Highest Achievement Award” from Dale Carnegie. He also has an extensive experience in cooperative affairs being the Vice-Chair of Publications of the Educational Committee joint cooperatives of PLDT. He is now an entrepreneur in food business, director and vice-chairman of the Total Development Multipurpose Cooperative and has recently set up a Media Consultancy Services firm.

PERSONAL

Spouse : Norlyn C. Arboleda
Residence : 024 C. Abueg Street, Rosario, Cavite, Philippines
Birthdate : February 15, 1958
Home Tel. No. : 850-61-94; (046) 4389-1335
Office Address : 561 Antonio Arnaiz Avenue, Pasay City
Office Tel. No. : 437-2782

Cellular Tel No. : 0918 912-7519
E-mail Address : ikeparboleda@yahoo.com
Blogsite : http://www.ikeparboleda-blog.blogspot.com
SSS No : 0362077014
TIN No : 105 451 295 000
PASSPORT NO : JJ 645203 issued on 02 May 2002

EDUCATION

College : Bachelor of Arts in English minor in Philosophy
St. Louis University, Baguio City

Academic Honors : Cum Laude

WORK EXPERIENCES

Editorial Assistant, PLDT* Public Relations Office
Publications Assistant, PLDT, Public Relations Office
Audio-Visual Section Head, PLDT, Public Affairs
Assistant Editor, ACCESS , PLDT internal publication
Media Information Section Head PLDT, Media Division

* Philippine Long Distance Telephone Company, Philippines’ largest telecom company

PAST & PRESENT AFFILIATIONS

Public Relations Officer, PLDT Supervisors’ Club, Inc.
Member, PLDT Camera Club, Inc.
Volunteer Photographer, NAMFREL
President, PLDT Supervisors’ Club, Inc.
Associate Member, Press Photographer of the Philippines
Member and Vice Chairman, PLDT Employees’ Credit Cooperative Inc. Education Committee
Vice Chairman, Total Development Multi-purpose Cooperative

TRAINING & OTHER SEMINARS ATTENDED

Put it in Writing Phil. Council of Industrial Communicators 1984
Basic Photography Kodak Philippines 1985
Basic Video Course
Phil. Council of Industrial Communicators
1985
Desktop Publishing
Laser Printing Center
1989
Designing Computer Graphics
PhilMicro
1989
Print Buyers’ Seminar
Graphic Magnitude Systems
1989
Cost Efficiency for Print Buyers
Graphic Magnitude Systems
1989
Current Trends in Graphic Designs
Graphic Magnitude Systems
1989

Effective Speaking & Public Relations

Dale Carnegie

1990

Dynamics of Public Relations

Public Relations Society of the Phils.

1990
Corporate Communications
Asian Institute of Journalism
1990
PR in a Changing World
Bonzer Limited
1992
Writing & Editing for Company Publications
Asian Institute of Journalism
1993
Public Relations Congress
Public Relations Society of the Phils.
1993
Communication Management in a Changing World
Public Relations Society of the Phils.
1995
Web/Internet Design & Maintenance
Ateneo de Manila, Makati
1999
Dealing with Media: Two Sides of the Story
Ballesca Corporate Communications
1999
The Art of Digital Printing
EPSON Print Academy
2004
Graphics and Publishing
Feria de Manila, Asian Institute of Management
2004
Learning Photoshop CS and Its Applications
Asian Institute of Management, Makati
2004
Optimizing Photoshop and Illustrator as Imaging Tools
Asian Institute of Management, Makati
2004
Fundamentals of Effective Publications Design
Asian Institute of Management, Makati
2004
Learning How to make Interactive Websites Using Multimedia Tools
Asian Institute of Management, Makati
2004
John Maxwell’s Building Leaders
Phil International Convention Center
2004

IMMEDIATE PAST WORK BASIC SCOPE

Responsible for overall external communications activities covering the preparation and release of tri-media publicity and news materials of company activities in print for the press, video clips for TV programs and voice tape for radio;

Responsible for internal communications which includes production of company publications, newsletter, brochures, pamphlets, and other media information intended for company employees;

Sets timeframes and supervises actual work of gathering of information, writing, editing and forwarding of press and news releases about company activities to press and other media entities;

Reviews prepared or otherwise prepares drafts of news and photo releases, articles, speeches, overviews, letters to the editors, rejoinders announcements and notices and other editorial matters;

Oversees the maintenance of an up-to-date ‘fact file” or company and industry as references;

Maintains an updated directory of media personnel and allies for reference and consultant coordination;

Develops and maintains rapport and goodwill with mass media to ensure adequate coverage of company activities and favorable treatment of publicity materials.

AWARDS AND DISTINCTIONS

Three-time PLDT Photography Champion
Consistent Deserving & Meritorious Employee Awardee, PLDT
Reporting Award, Dale Carnegie Course
Human Relations Award, Dale Carnegie Course
Highest Award for Achievement, Dale Carnegie Course
Press Photographers of Phils. Awardee on Photojournalism

PERSONAL REFERENCES

Mr. Butch M. Jimenez, PLDT Senior Vice President Tel. No. 816-8468
Mr. Horace A. Lavides, PLDT Media Sr. Manager Tel. No. 816-8684
Mr. Dindo C. Buhay, PLDT Global Personnel Mgr. Tel. No. 830-2410